International Link Building: Building Links for Global SEO

🔗 You may have an overall understanding of international link building; however, let’s start with a brief overview of this SEO strategy.

At its core, global link building is the process of getting links from international websites. And here, the word international is the key. Getting multinational backlinks from global sources noticeably increases your website’s ranking. Plus, it’s a perfect opportunity to showcase your brand in front of new clients.

📩 ☎👩🏻‍💻Typically, you get in touch with possible partners through email. You may also find out the phone number or LinkedIn pages of the company and have them call or connect on LinkedIn. However, for LinkedIn, you may wait a bit longer for admins to submit your connection. Alternatively, you can use LinkedIn Sales Navigator.

As for a call, you never know who will answer, so most likely, it will be the admin, and you will need to make some follow-up calls to request a partnership. Whereas the email will be right to the point. Plus, it looks more formal.

It doesn’t necessarily go into the nitty-gritty details to give a key difference between local and international link building. The name says it all. However, some core differences are worth keeping in mind. Here is what to consider:

🎯 Target: Let’s say you have a Washington-based store and want to sell your goods in Germany, the UK, or Spain. In case you want to sell in Washington, you should collaborate with local websites in Washington to get relevant links. In case you want to sell globally, providing shipping in different countries like Germany, the UK, Spain, etc., then it’s time for cross-country link outreach to target an international audience.

🤝 Partners: If you want to expand your business and reach locally, then you need to collaborate with region-specific websites, whereas boosting your brand globally requires partnering with global websites, international blogs, etc.

🚀📈 SEO impact: Needless to say, local link building will improve your platform ranking in local search results, while worldwide link acquisition will make it available globally.

🌍 Language: Last but not least, if you want to go international, then be prepared to communicate smoothly in English or translate your content into local languages if necessary.

Showcasing your brand worldwide, of course, is compelling, but it should be reasonable. In other words, you need to make sure your product or services are relevant for a global audience. 

Frankly, going global is not an easy nut to crack. It requires plenty of time and resources. If done correctly, the result will pay off in the future. So, when is it worth tapping into the process? The top three reasons are as follows:

💵You expand your business in different counties

🕵🏻Your competitors are utilizing international backlinks to rank higher, and you want to follow them

🗣️You provide content in multiple languages and may target keywords in these languages

🔎 Your product has international demand, but no one can find you in a search

Learn more about how to find your competitor’s backlinks.

The success of your global link building also depends on your niche. It should be relevant for an international audience. Let’s zoom in on the most prominent industries that have a big potential for successful international link building.

• Global Link Building for SaaS and Software Companies

According to Statista, the global SaaS market will reach the volume of US$793.10bn by 2029; this industry deserves to be at the top of our list. Yes, the tech industry is pretty competitive, so if you operate in this niche, getting backlinks from well-known SAAS blogs, software websites, and other portals will be a wise move.
In particular, you may leverage guest posts, use SaaS directories and review sites, digital PR, and similar strategies to get things done.

• Global Link Building for Hotels

Hotel link building is a big part of global link building. Today, there are plenty of hotels catering to different tourism needs, from luxury to budget chains. That is to say, whatever size hotel you have, there are many potential consumers to reach, and the best way to get there is by employing global link building. Here are steps to assist you along the way.

• Write relevant and well-optimized blogs
• Encourage people to write reviews
• Collaborate with booking portals and travel blogs
• Craft articles on reputable industry sites

• Global Link Building for Automobile Producers

Link Building for auto niche companies is a small part of their global digital PR. Let’s say you offer electric vehicles, a global market that is projected to reach $990.4 billion by 2029. That is to say, you operate in a highly competitive industry. Well, there is high demand for your products, but how do people get to know about your venture?

Primarily, craft a solid and well-optimized SEO website, then provide valuable blog posts, ultimately incorporating backlinks from reputable and well-known dealership pages, car comparison platforms, or famous car review websites to boost its ranking. As such, you may reach the relevant audience to propel your business forward. 

• Global Link Building for Global E-Commerce Companies

You will probably be surprised not to find the E-Commerce industry in our list. This niche has a giant potential and attracts clients around the globe. The key is to make them know about your brand. Whether you offer beauty products, electronics, or fitness equipment, international link building is your go-to on this path.

Just imagine how many brands offer the same products and how much content is already out there about the same topic. So, make your content stand out, target relevant keywords, and collaborate with well-known blogs and websites to earn valuable global backlinks. 

• Global Link Building for Clothing Brands

Clothing brands looking to increase sales and target audiences abroad definitely need international backlinks. If you want to expand your business’s reach, start by collaborating with famous fashion websites.

Get some global backlinks from them, then seek collaboration with popular fashion websites. This will help you improve your platform visibility in different regions, thus reaching the desired audience.

• Global Link Building for Digital Marketing Agencies

Typically, marketers are highly interested in worldwide link building. That is precisely because global link building is an effective way to drive traffic to a business website, plus it noticeably improves the website’s authority.

Today, many marketing agencies offer services in plenty of countries, so reaching wide audiences becomes the key.

• Global Link Building for Personal Branding

It’s not necessarily about having a big business to go global. Soon, your products become popular, and you’re thinking of marketing your goods abroad.

The first thing you need is to target the relevant audience. To do that, you’ll probably need to boost your small online shop’s visibility in search engines globally. Here again, gaining backlinks from internationally relevant platforms will do the trick. 

Alternatively, you may opt for a simpler and budget-friendly strategy – utilize social media backlinks. You can earn social media backlinks using link acquisition strategies from Pinterest, Facebook, Instagram, Linkedin, and other social media sites. What happens on social media doesn’t go unnoticed by search engines.

 If you want to succeed in social media link building, craft compelling and engaging content. This is the only way to get likes, shares, and comments to grab search engines’ attention.

• Global Link Building for Online Banking and Online Payment Solutions

It’s probably hard to disagree that international link building is a no-brainer for banking and online payment systems. Besides all the steps we have already discussed (e.g., create optimized and relevant content, partner with industry-leading websites and blogs), you may also leverage PR and media coverage to earn backlinks.

Consider the impact of being mentioned in financial news outlets or sending out press releases regarding your services. As such, you may effortlessly elevate your business visibility. In this case, press releases will help you to expand your news. Discover more interesting ground about Press Release Backlinks.

• Global Link Building for Healthcare and Pharma

Online shopping has expanded beyond clothing and accessories. Today, people actively purchase pharmaceutical goods and healthcare products as well. Hence, if you have a business in this niche, it’s worth going global.

Gaining international links in this industry can be a bit challenging due to specific regulations in different countries. Hence, if you make sure you comply with your local rules and regulations, this will make you a trustworthy partner for international industry experts and websites. 

Secondly, opt for image link building. In this industry, it works best. If your content is rich in infographics and industry-relevant images, it will elevate the chances of getting links from reputable international websites.

• Global Link Building for Logistics and Transportation Companies

Did you know that the transportation and logistics market is forecasted to reach a breathtaking $14.39tn in 2029? With this serious statistic in place, you may imagine how fierce the competition is in this market. 

To get global links for your logistics company and elevate its visibility, you primarily need to set up a profile on an industry directory. You especially need to have search visibility and buy backlinks from the websites of the cities where your company ships something. The key here is to monitor where your competitors are listed and create a presence on those platforms. 

Afterward, make sure to permanently update your company’s information on these portals. Ultimately, follow the best link-building stages, such as guest posting, broken link building, expert outreach, testimonial link building, and the like.

• Global Link Building for Legal & Consulting Firms

The last field we think will highly benefit from international link building is law firms. Start by creating a profile in famous legal directories like Avvo, FindLaw, or Justia(these are just examples). Among the core backline strategies is collaboration with educational institutions. In general, search engines highly value educational background, so why overlook this opportunity? 

To collaborate with such institutions, offer internships, be involved in guest lectures, and other activities.

Global link building can open up plenty of opportunities for your business. And if you want to make the most of it, you should carefully plan your link-building strategies. Here are the core steps to help with that. 

🌐Find competitor mentions: As the name implies, you should find platforms that have mentioned your competitors. Then, connect with those websites, tell them about your brand, and offer to include your links. You may ask them to link to your website both as an additional source and offer to replace existing links with your content.

🌐Publish guest posts on international websites: Today, many businesses opt for guest posting to expand the visibility and reach of their brand. It’s a foolproof option to elevate your brand’s credibility. However, to achieve success, you need to craft truly competitive content. First, it should be written professionally. Second, it must be SEO-friendly. Another thing from us is that it will be better to find link builders from that country, or you should outsource backlink building to an agency that can handle global link outreach.

🌐Find broken backlinks and suggest replacement: Besides simply searching for your competitors’ mentions, it’s worth identifying broken links and pitching for replacement. In general, this strategy is a win-win option for both you and the potential partner. You get backlinks; they get responsive links, thus improving overall SEO efforts.

🌐Identify unlinked mentions and ask for links: It’s also a good idea to identify platforms that have mentioned your product but did not include direct links. Why not ask them to add hyperlinks to your platform? They won’t mind linking to your site if they’ve already mentioned your brand.

🌐Choose what you want to localize: Typically, businesses have multiple platforms like websites, apps, or social media channels. However, it’s not necessary to translate all the content across every channel. First, decide which platform you want to prioritize for localization.

🌐Build relationships: Networking never hurts. So, build relationships with your industry representatives, whether they are journalists, bloggers, or experts. This will noticeably simplify the process of getting links.

🌐Take language and cultural nuances into account: Staying abreast with local languages and cultural nuances is key for effective outreach localization. Though English is considered to be an international language, make sure your content is aligned with some local phrases and language nuances. Ultimately, adjust your communication style with the cultural specifics in mind. 

🌐Collaborate with native translators or link builders: The next step is ensuring you have the right professionals by your side. Consider hiring native translators or find the best link-building specialist for your needs. They will not only localize your content fluently but also ensure it reflects cultural nuances.

🌐Employ Listicles: Listicle blog posts are another key component of global link building. Listicle content is quite eye-catching because it’s highly readable. By breaking articles into a list format, you make them visually appealing for readers.

🌐Product Alternatives: Looking at product alternatives is a great way to build global backlinks. By creating content that shows different options for a specific product or service, you can reach a wider audience. This helps provide useful information for potential customers and elevates your chances of getting backlinks from international platforms.

Before wrapping up, let’s also share some important dos and don’ts to keep in mind for achieving successful international SEO link building.

DO’s for international link building

✅Target high-quality websites: Ensure that you get backlinks from reputable and trustworthy sources.

✅Build links in translated content: Build links in the languages for which you have translated content on your platform. Otherwise, people won’t find comprehensive content on your website, and your efforts will fall short.

✅Research and utilize local keywords: There aren’t all-in-one keywords across the globe, so research local search trends and relevant keywords to elevate your content’s reach.

✅Speak with locals: The best way to understand an accepted outreach campaign strategy is by speaking with locals.

DON’Ts for international link building

❌Get links from irrelevant platforms: You may think that getting links from any international platform is cool, but the truth is, you should focus on securing links from relevant websites with an audience that aligns with your platform.

❌Clocking: You may get links through cloaking, but you won’t build a reputation or reach your targeted audience with this strategy. Besides, it’s one of the black-hat SEO practices, which means search engines won’t be happy detecting your cloaking tactics.

❌Ignoring local SEO practices: Failure to execute local SEO methods, such as using region-specific keywords, could negatively impact your website’s visibility in the international market.

❌Using irrelevant or spammy links: It can damage your website’s authority, so it’s best to avoid these types of links altogether.

🥇 Here is a list of companies that can help you improve your international rankings.

1.GoPeak.io

Gopeak.io’s team has extensive experience in elevating international projects, particularly in the SaaS and software industries. If you’re looking to boost your search visibility, you’ve come to the right place. Gopeak.io has a proven track record of working with international companies from France, Germany, Spain, Italy, and beyond. GoPeak leverages our proprietary automation and custom-built tools to reach thousands of contacts globally each month, ensuring consistent and guaranteed results. Besides link building, Gopeak always provides a free full SEO consultation, sharing technical insights about the client’s website to ensure optimal performance.

Email Gopeak.io to discuss your International project, or you can book a call.

2. Respona.com

A powerful outreach and link-building tool that helps businesses automate email campaigns for PR and SEO. Respona.com can be an all-in-one link-building tool for your international off-page SEO.

3.LinkBuilder.io

A specialized agency offering high-quality link-building services to improve search engine rankings. It is a UK-based company specializing in link building for renowned software companies. It’s a great option for global authority link building.

4.FatJoe.com

A leading SEO and content marketing agency known for scalable link-building, blogger outreach, and content writing services.

5. Authority.Builders

A premium link-building service that helps businesses secure high-authority backlinks from trusted websites. Authority Builders has a large number of link builders. It is the ideal company for managing huge requests for International backlinking.

6. Loganix.com

A full-service digital marketing provider offering PPC, local SEO, and content creation to boost online visibility.

7. OutreachMonks.com

A dedicated link-building agency focusing on manual outreach and high-authority backlinks for SEO growth.

8.LinksThatRank.com

Link-building agency that prioritizes high-quality, niche-relevant backlinks to improve rankings.It is a good option for international casino projects.

9. StellarSEO.com

A custom digital PR agency that delivers strategic SEO campaigns for businesses of all sizes. It’s a good option to hire for press releases. Doing SEO for International law and financial service sites.

10. TheHOTH.com

The HOTH has a variety of SEO tools. A well-known company providing link-building, content marketing, and white-label SEO solutions.

11. GlobexOutreach.com

A comprehensive outreach helping businesses gain authoritative backlinks globally.

12. Seeders.com

A digital marketing agency specializing in international link-building and content promotion to enhance online visibility.

13. PRNEWS.IO

A content marketing and PR platform that enables businesses to publish press releases and sponsored articles for brand exposure.

Link building on its own isn’t a walk in the park, and international link building can be even more complex. You probably remember that we discussed key nuances like cultural mindset and language differences—these shouldn’t be overlooked. When crafting or translating content, consider language barriers.

The best way to simplify the process is by outsourcing your link-building efforts. Trusting your link-building strategy to experienced professionals ensures you follow best practices and secure valuable backlinks. 

Looking for a partner? With our expertise in link building across different niches, we can become your helping hand for your global SEO awareness. Book a demo for more details.