#1 What exactly are SEO stocks?
Search engine stocks are shares of companies that either operate their search engines or have business models closely connected to search engine technology.SEO stocks are shares of companies where information is the most valuable asset.
Suppose you’re looking to invest in SEO-related stocks for the long term. In that case, it’s important to evaluate their future potential—consider their strategic plans, the effectiveness of their systems, and how well they’re managed. One of the most important factors is that SEO-focused public companies must stay ahead of trends and continuously adapt. For instance, with the rise of AI, their systems should be integrated to meet the new demands.
#2 Best Search Engine Stock List
📈 Alphabet (GOOGL)
Alphabet is the top publicly traded SEO stock, best known for its product, Google. Google handles the most searches globally, and it’s become so popular that we now use the term ‘Google’ as a verb—’ If you don’t know something, just Google it.’
See interactive data of Alphabet
📈 MICROSOFT (MSFT)
There’s no direct way to invest in ChatGPT as a new type of search engine or in Bing. However, the best indirect way to invest is by purchasing Microsoft shares. While Bing isn’t as large as Google, it expands technological possibilities and is particularly in demand in the USA.
See the interactive data of Microsoft
📈 InterActiveCorp (IAC)
IAC is a company that owns various internet businesses. These businesses cover areas such as media, services for people looking for romantic relationships, and services for the home. Ask.com is owned by InterActiveCorp.
See interactive data of InterActiveCorp
📈 Yandex (Ydex)
Yandex is a company that started in Russia and now operates globally. Most people recognize it because of its popular search engine and the advertising it does online. But Yandex does more than that. It also offers services like online shopping, helps develop cars that can drive themselves, and provides cloud computing. You can buy shares of Yandex through Russian investment platforms.
See the interactive data of Yandex
📈 Baidu (BIDU)
Baidu is a large Chinese company that operates around the world. It is well-known for providing internet services and working with artificial intelligence. People mostly recognize Baidu because of its popular search engine and its online advertising services. In addition to these, Baidu also focuses on developing advanced technologies like AI innovations and self-driving cars.
See the interactive data of Baidu
📈 Similarweb (SMWB)
SimilarWeb is all about digital intelligence and web analytics. They give businesses valuable insights into website traffic, industry trends, and competitive intelligence, helping them enhance their online presence.
See the interactive data of Similarweb
📈 Semrush (SEMR)
Semrush is a top platform for search engine optimization (SEO) and digital marketing. It offers a variety of tools designed to help businesses improve their online presence and visibility. These tools include keyword research, which helps businesses find the right words that people use to search for their products or services online. Another tool is backlink analysis, which examines the links leading to a business’s website from other sites.
3# Alternative ways to invest in publicly traded SEO stocks
These are stocks of companies that don’t manage search engines directly but can benefit from the growth of the search engine industry. Below are some examples of companies that can benefit from SEO demand growth. Competitors of these companies can be listed in this list too. We can name them SEO stocks, too.
📊 Hubspot (HUBS) – HubSpot offers a complete range of tools for inbound marketing, sales, and customer service. Their software is designed to help businesses thrive by streamlining marketing tasks and enhancing customer relationship management.
📊 Bridgeline Digital(BLIN) – Bridgeline Digital offers tools and solutions for digital marketing. Their focus is on web content management and e-commerce to help businesses improve their online presence and boost sales.
📊 ChinaNet Online Holdings(CNET)-ChinaNet Online Holdings provides digital advertising and online marketing services specifically for businesses in China. They assist with increasing online traffic through search engine marketing and social media strategies.
📊 Sprinklr(CXM)-Sprinklr is a tool for handling customer experiences. It supplies businesses with resources for managing SEO, social media, marketing, advertising, and customer service. Their goal is to provide a consistent customer experience across all channels.
📊 The Trade Desk(TTD)-The Trade Desk operates in digital advertising technology. It offers a platform for advertisers to purchase and manage ads using data across various digital outlets like display, video, and social media.
#4 Best Way To Invest In SEO
👇This part of the article is not about SEO stocks but about money.
👉If you want to have a new specialization for your future income, you can learn SEO and develop your link-building skills. This will help you to get a job for your future success.
👉If you are an investor, the smartest way to dive into SEO is by setting up your website to showcase your services or products—it’s an investment in yourself! We suggest getting familiar with the best practices for outsourcing your SEO; this will help you appreciate just how crucial this area is. It’s understandable to wonder why you should outsource link building or SEO, but trust me, delegating these responsibilities will free you up to concentrate on what matters for your business’s success. If you have strong SEO knowledge but lack time for link building, then buy backlinks from agencies. Your website – Your money- Your Investment.
Final Thoughts
We’ve discussed the major leaders in the stock market related to search engines, but remember, when investing in these companies, you need to consider several other factors. Always be cautious with every transaction. Just knowing the top players in an industry doesn’t guarantee they will see significant growth. An unknown company could outperform the established ones at a much faster pace. It’s always a good idea to consult with a specialist before making an investment.